Mini cotton candy machines spark consumption boom in beverage stores

As the consumer market continues to upgrade, how can businesses attract customers through innovative experiences? Recently, a chain beverage store in the city center has successfully set off a city-wide check-in craze with a "magic machine that can make clouds". This seemingly simple mini marshmallow machine not only refreshes the consumer experience with the combination of "freshly made cloud marshmallows + drinks", but also makes the store's daily turnover soar by 3 times, becoming an innovative example of "small wins big" in the catering industry.

Childhood memories meet modern aesthetics: the road to "breaking the circle" of cotton candy machines. When you walk into the "Yun Duo Cha Yu" beverage shop, the most eye-catching thing is not the dazzling array of beverage menus, but the silver-white cotton candy making machine next to the bar with a futuristic shape. Unlike traditional street cotton candy machines, this device adopts a fully transparent dome design, so consumers can clearly see the process of sugar threads stacking like snowflakes. With the LED atmosphere lighting, the entire production process is like an immersive art performance. "We specially customized a mini model, which occupies only 0.3 square meters but has hidden secrets. The equipment is equipped with an intelligent temperature control system, which can complete the meal within 60 seconds; the patented double-layer outlet can produce four colors at the same time; what's more special is that the diameter of the sugar thread is precisely controlled at 0.1 mm, forming an "airy" texture that melts in the mouth. These improvements not only retain the essence of traditional craftsmanship, but also meet the needs of modern consumers for exquisite experience.

1. Low-cost and high-spread “live advertising”

Visual impact: The fluffy shape of the marshmallows forms a strong contrast with the layers of drinks, and the customer photo sharing rate increases by 75%;

Average customer spending increased by 42%: Drinks with added marshmallows were priced 6-8 yuan higher than regular drinks, but the selection rate was as high as 89%.

2. A “customer retention tool” that solves industry pain points

Eliminate the anxiety of waiting for meals: The average marshmallow making time is 1 minute, which cleverly covers the gap in milk tea making, and the rate of negative reviews has dropped by 40%;

Extended dwell time: Customers’ dwell time in the store increased from 7 minutes to 15 minutes, and the probability of purchasing snacks increased by 28%.

In the two months since the introduction of the cotton candy machine, the store's operating data has shown explosive growth: the average customer spending has increased by 42%; the price of drinks with cotton candy is 6-8 yuan higher than the regular ones, but the selection rate is as high as 89%, and the sales per square meter has increased by 230%; the previously idle corner area has become a photo-taking and check-in point due to the placement of equipment, which has driven the utilization rate of surrounding seats and the repurchase rate has exceeded 60%; the limited styles (festival themes, city landmarks, etc.) updated monthly have formed a continuous attraction, and the sales of derivatives account for 15%; the supporting cotton candy DIY sets, customized sugar sticks and other peripheral products have opened up new profit points, and what has attracted more attention from the industry is the "halo effect" it brings. The person in charge of the adjacent shop revealed that the queues of people often overflow into our store on weekends, and the passenger flow of the entire commercial street has increased by 20% year-on-year.

From childhood memories in the streets to traffic engines that sparked heated discussions throughout the city, the counterattack of the mini cotton candy machine confirms a business truth: in an era of scarce attention, the most touching things are often hidden in those ignored daily details. When businesses learn to reinterpret traditions with innovative thinking and use technology to empower emotional experiences, even a light strand of sugar candy can weave heavy commercial value.